Google eyes video-gameplay footage streamer Twitch: WSJ

Web giant said to covet start-up’s audience engagement levels

Tags: Google IncorporatedMergers and acquisitionsUSA
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Google eyes video-gameplay footage streamer Twitch: WSJ
By  Stephen McBride Published  May 19, 2014

Google has entered negotiations to acquire videogame footage streaming site Twitch, The Wall Street Journal reported.

A deal is by no means certain, as two insiders said fast-growing Twitch was also exploring raising additional cash.

Twitch is the Web's top destination for the watching and uploading of captured gameplay videos and Google is attracted to the engagement levels of the site's audience. The three-year-old service claimed 45m unique visitors per month, including 1m content creators. Users typically spend hours at a time consuming content, as opposed to YouTube's own users who yield sessions that are much shorter. Twitch can charge a premium ad rate for such visitor behaviour.

At this stage it is not clear what possible price tags, if any have been discussed.

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