Channel stars you should meet at Distree ME

Over the past 10 years, Distree Middle East has become a “must attend” event for senior executives operating in the Middle East ICT and consumer electronics (CE) retail sector.

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Channel stars you should meet at Distree ME Fareed says DISTREE is an important event for the retail tech sector in the region as it offers retailers the opportunity to meet vendors and distributors.
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By  Manda Banda Published  May 15, 2014


Bahrain-based consumer electronics power retailer Home Electronics had prioritised a number of areas in the past year and is hoping to continue focusing on those areas in 2014  and beyond.

As the market outlook has continued to improve in Bahrain, some of the areas Home Electronics has been paying attention to is enhancing customer hands-on experience in store, better customer service and redeveloping the company’s marketing strategy to bring in more footfall.

Imtiaz Fareed, purchase manager, Home Electronics, said the company has been growing at a fast pace this year than the previous years because consumer electronics retailers have established credibility in the Bahrain market.

Fareed said the company is looking forward to the Distree Middle East event this year as the company wants to meet new vendors and see new products that will be showcased at the CE fair.

“Distree is an important event for the retail technology sector in the region because it offers us the opportunity to have face-to-face meetings with both the distributors and technology vendors,” he said. “I believe these meetings enhance transparency and promote ethical business alliances,” he said.

Fareed said while the event being held in one country makes sense, he would like to see DISTREE Events shift the venue every year or once in two years to another country to motivate participants in visiting a new country in the region.

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