Channel stars you should meet at Distree ME

Over the past 10 years, Distree Middle East has become a “must attend” event for senior executives operating in the Middle East ICT and consumer electronics (CE) retail sector.

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Channel stars you should meet at Distree ME Hemraj says this year’s event is special as it also marks the tenth anniversary of running DISTREE Middle East.
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By  Manda Banda Published  May 15, 2014

Over the past 10 years, Distree Middle East has become a “must attend” event for senior executives operating in the Middle East ICT and consumer electronics (CE) retail sector.

Distree brings the region’s leading e-tailers and retailers together with vendors and distributors from across the globe with the latest innovations and technologies to do business in one place at one time. Channel Middle East has selected a few channel players it believes you should make a point of meeting when the Middle East region’s premier retail event kicks off this month.

DISTREE EVENTS

Distree Events has revealed that it will launch a new programme dedicated to new products and technology at this year’s Middle East show in Abu Dhabi.

According to Distree, the introduction of ‘Fresh: A First Look at New Technology’, follows the success this session has received at the Monte Carlo event, and is aimed at showcasing the latest technology, products and consumer electronics (CE) devices from around the region and globe.

Distree said the May 2014 event in the UAE’s capital will include three separate product showcase sessions including: Fresh: A First Look at New Technology, ‘Wearables Live’ and ‘60 Seconds to Convince’.

Farouk Hemraj, CEO, Distree Events, said in an interview with Channel Middle East, that this year’s event is special as it also marks the tenth anniversary of running this dedicated consumer electronics retail event for the Middle East region.

Hemraj said to celebrate this milestone, Distree Events will be introducing new sessions and topics mirroring the main event at Monte Carlo, held at the start of the year for all EMEA-based vendors, distributors, retailers and e-tailers of consumer electronics. “The feedback from the region’s retail players has been positive. We will be introducing new topics and one of them will focus on the increasing role retail is playing in the SMB segment,” he said.

He pointed out that a recent survey conducted by MS in the UK revealed that 42% of SMBs in Europe bought their products from the retail channel. “This is a massive opportunity for retailers. However, the survey also found that most of the retailers aren’t able to identify up-selling or cross-selling opportunities to customers in this market segment,” he said. “We will be discussing this at the Abu Dhabi event to establish to what extent the retail channel in the Middle East is engaging the SMB market.”

Hemraj explained that the Fresh session is a powerful opportunity for innovative vendors to present their products to the Middle East’s most influential channel audience. “Produced in conjunction with Sightline Group, Fresh is a fast-moving production showcasing new technologies,” he said.

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