Huawei unveils lithe Ascend P7

Rebuilt ‘from inside out’; revamped camera functions cater to selfies

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Huawei unveils lithe Ascend P7 At 6.5mm slim, Ascend P7 is quite a lot thinner than Samsung and Apple flagships.
By  Stephen McBride Published  May 8, 2014

The metallic appearance is created by a seven-layered rear-surface treatment with a refined "spin effect" micro-pattern design, according to Huawei.

GALLERY: The slender Huawei Ascend P7

At 6.5mm slim, Ascend P7 is quite a lot thinner than Samsung and Apple flagships. The Galaxy S5 measures 8.1mm at its thickest point and even the iPhone 5S only manages 7.6mm. However, the record for the thinnest smartphone on the market, as far as we can tell, goes to little-known vendor Gionee, which launched its 5.5-mm thin Elife S5.5 in February at this year's Mobile World Congress in Barcelona.

"Huawei's relentless commitment to developing premium quality smartphones over the past three years has paid off. We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions such as China and Western Europe," said, Richard Yu, CEO, Huawei Consumer Business Group (BG).

"Today, the launch of Huawei Ascend P7 once again challenges existing industry standards by redefining smartphone design, camera experience, and connectivity, to provide people with an unprecedented mobile experience."

"Huawei Ascend P7 was inspired by the natural curves of a water droplet which instills the phone with a sense of natural purity, and also gives users a more comfortable grip," said Joon Suh Kim, vice president, Mobile Devices, Consumer Experience Design Center, Huawei Consumer BG. "It took us months of extensive design refinements to achieve this excellent balance of form and function."

GALLERY: The slender Huawei Ascend P7

The Ascend P7 supports 4G LTE speed and a dual antenna design is aimed at improving signal reception. The P7 also uses smart network-switching technology to stabilise connections during weak signal reception to minimise battery drainage. 

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