Huawei unveils lithe Ascend P7

Rebuilt ‘from inside out’; revamped camera functions cater to selfies

Tags: ChinaHuawei Technologies CompanyKuwaitSaudi ArabiaUnited Arab Emirates
  • E-Mail
Huawei unveils lithe Ascend P7 At 6.5mm slim, Ascend P7 is quite a lot thinner than Samsung and Apple flagships.
By  Stephen McBride Published  May 8, 2014

China-based vendor Huawei today unveiled its Ascend P7 4G smartphone, successor to the Ascend P6.

GALLERY: The slender Huawei Ascend P7

The company claims it redesigned the Ascend P7 "from the inside out", in a bid to enhance the performance of both hardware and software. The handset carries a 5-inch full HD display with 1920 x 1080 resolution, 445ppi and a 16:9 aspect ratio. It also employs Corning Gorilla Glass 3 in its front and rear covers.

The device includes a 13MP rear-facing camera, which uses Sony's fourth-generation BSI sensor, image signal processer (ISP), IMAGESmart 2.0 software and f/2.0 aperture. The onboard Ultra Snapshot function enables the user to be camera-ready 1.2 seconds after double-clicking the down volume button while in locked mode, instead of spending time trying to unlock the screen, Huawei said.

The front-facing camera is a high-end 8MP model - a further example of a spreading trend among vendors to service "selfie"-obsessed consumers. It integrates a 5P non-spherical lens, a panorama function and 10-level auto-facial enhancement in "beauty" mode. Users can also take a selfie video with the 1080p HD video playback. The handset also includes a built-in mirror function and selfie preview window.

A Voice Photo function allows photos to be accompanied by 10-second audio clips.

GALLERY: The slender Huawei Ascend P7

Huawei's proprietary Image Signal Processor (ISP) allows the smartphone to control a range of functions that mimic those found in professional digital SLRs, including autofocus, white balance, and noise reduction. Users can also select the focus and exposure metering function with one touch so the preferred focus and exposure position can be set to optimise image precision.

Continues on next page>>

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code