Al Sayer gears up for large SAP implementation

Wide-ranging deal will see SAP automate Al Sayer's entire value chain

Tags: Al Sayer Group ( - KuwaitKuwaitSAPSAP Middle East and North Africa
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Al Sayer gears up for large SAP implementation The deal will see Al Sayer become the first company in Kuwait to implement Business Suite on HANA
By  Tom Paye Published  May 7, 2014

Kuwait's Al Sayer Group today announced regional expansion plans that will involve it implementing a range of SAP solutions across its 32 companies.

The initiative will see Al Sayer Group become the first company in Kuwait to implement Business Suite on HANA, which combines transactional applications with analytics in-memory. Al Sayer will also adopt SAP Dealer Business Management for its automotive operations - another national first, the company said in a statement.

Gergi Abboud, SAP's managing director for the Gulf and Pakistan, said that the software vendor was set to automate Al Sayer's entire value chain over the next three years.

"Having worked closely with Al Sayer Group's management behind the scenes, we know exactly what their demands are and how focused they are for the future," he said.

"We are automating their entire value chain over the next three years, significantly improving their ability to expand with speed and achieve new levels of business insight."

Al Sayer's deal with SAP also includes a wide range of mobility features, as well as solutions for human capital management, customer relationship management, financial accounting and controlling, supply chain management, solutions management and business intelligence, Al Sayer said.

KPMG will work as the project's systems integrator, the company added.

"We are expanding and diversifying rapidly in both Kuwait and the wider region. We have an ambitious, sustainable growth plan but its success is entirely reliant on data-driven intelligence in real-time, operational flexibility and, most crucially of all, innovation," said Mubarak Al Sayer, CEO and board member of Al Sayer Group.

"Innovation is in our DNA as a company, and we are always looking at new ways to improve our competitiveness and ability to the deliver world-class products and services our customers have come to expect. We are a big group but we need to move fast, with precision and without compromising on quality in any way. SAP gives us a new level of freedom, a distinct cutting-edge, and their solutions will be integral to our ongoing success across the region."

Meanwhile, SAP is in discussions with Dhow Information Systems, an Al Sayer Group subsidiary, to become an authorised SAP value-added reseller.

A 60-year-old company, Al Sayer Group's business interests include automotive sales and services, heavy equipment, foodstuffs, soft drinks, animal feed and financial services.

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