DISTREE Africa to host most influential channel partners

East Africa event attracts wide range of product vendors and regional distributors

Tags: Distree Events
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DISTREE Africa to host most influential channel partners Hemraj says the African market is ready for an independent retail channel event.
By  Manda Banda Published  May 4, 2014

DISTREE Events has revealed that the DISTREE Africa 2014 show to be held in Nairobi next month, will unite a broad cross-section of technology and electronics vendors focused on developing and managing both B2B and B2C channels.

DISTREE Events said the Africa show will provide channel partners with the opportunity to meet senior executives from major international brands in one place at one time, including Kingston, Sandisk, Seagate, Targus, Toshiba and WD plus many more.

Farouk Hemraj, CEO at DISTREE Events, said: "The African market is clearly ready for an independent channel event that allows channel partners to meet multiple suppliers in a professional and business-focused environment. Our events drive business efficiency and DISTREE Africa 2014 will see a powerful set of vendors and distributors make maximum use of this opportunity."

"DISTREE Africa will cover the regional B2B channel as well as the B2C market. Companies such as Brother, Ricoh, TP-Link and Trendnet are just some of the brands with B2B products that will use the event to identify new channel opportunities in Africa," added Hemraj.

Frederic Lestringant, regional manager at DISTREE Africa, said: "There is much more to DISTREE Africa than just one-on-one meetings. The event also includes a strong conference programme featuring senior executives from major brands such as Cisco and Samsung as well as content from expert research companies like GfK."

Lestringant explained that DISTREE Africa is also an opportunity for channel partners to meet a number of innovative vendors looking to launch or build channels on the continent. "We are delighted to confirm brands such as ACME, CAT Phones, Energy Sistem, Modecom, Promate, Quantum, Strontium, Touchmate, Wexler and Xtouch plus many more are participating at this year's event," he said.

DISTREE Africa will take place in Nairobi, Kenya from June 19th to 21st 2014 at the Safari Park Hotel.

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