Paying Tribute to Channel Champions

The 2014 Channel Middle East Awards showed how much the regional channel has continued on the path of maturity and innovation.

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Paying Tribute to Channel Champions ((ITP Images))
By  Manda Banda Published  April 16, 2014

The 2014 Channel Middle East Awards showed how much the regional channel has continued on the path of maturity and innovation.

Now in the seventh year, the annual Channel Middle East Awards paid tribute to the outstanding achievements of IT vendors, distributors, resellers, retailers and influential channel executives during the past year.

This year, the awards ceremony saw more than 350 senior channel executives attend last month’s gala dinner and, making it a memorable night for the regional channel community.

The event also offered those involved in the business of reselling technology products, services and solutions an opportunity to network with vendors and distributors, associates, colleagues and peers.

The who’s who in the Middle East IT channel converged at Sofitel Dubai The Palm Resort and Spa to honour the outstanding stellar accomplishments of vendors and their channel partners during 2013 with a total of 20 awards being handed out.

Although last year was not bad for business in the IT sector in general, the narrative for the global PC market had been on the verge of becoming a calamity for the whole IT industry. But the bleeding finally slowed towards the latter stages of 2013, with PC shipments in EMEA region improving.

While the regional IT landscape is constantly evolving, whether organically or because of political insecurity existing in some countries in the Middle East, technology vendors, distributors, resellers and retailers have been compelled to adapt and adjust to these changes, if they are to realise any success in the market.

This constant strategising was more widespread last year in the distribution segment as many distributors continued to extend their footprint by establishing in-country presence in most underserved markets in the GCC, North Africa and the rest of sub-Saharan Africa.

As a result, the role of channel partners has never been more critical, as all those involved in the IT supply chain have the ability to add value to the products and solutions they provide.

With the market continuing to evolve, vendors in particular are increasing their investments in partner-led initiatives, training, certification, specialisation, domain skills development programmes and channel enablement schemes.

The nominations that we received for the 2014 awards reflected the depth of expertise, innovation, path of growth and maturity that the regional channel stakeholders have taken.

While they may still be uncertainty in some parts of the region, I have no misgiving that the regional channel is on a steady growth path. To us at the magazine congratulations, you are all channel champions.

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