Jawbone launches Bluetooth headset

The ERA headset is the latest wearable tech from Jawbone

Tags: Jawbone (jawbone.com/)United Arab Emirates
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Jawbone launches Bluetooth headset The ERA headset is available in three sizes and made with a calibrated, ultra-soft silicon material, the earbud is said to be totally secure in the users’ ear at all times.
By  Helen Gaskell Published  April 8, 2014

Jawbone has announced the release of an ERA headset designed to be used with smartphones or mobiles for talking on the phone, using Siri or Google Now and listening to audio content.

Launched in 31 countries, the ERA headset is 42% smaller than Jawbone’s previous headset which was launched in 2011. The headset features custom DSP algorithms (digital signal processing) to adjust loudness; NoiseAssassin technology 4.0; and for the first time, MEMS microphones (micro-electro-mechanical systems).

“With ERA, we’ve taken what we’ve learned from more than a decade of research and development in design, engineering and audio, and used it to completely reinvent the earpiece for the wearable era, based on how people are living today,” said Travis Bogard, vice president of product management and strategy at Jawbone.

“We’re missing out on the emotional connection of voice because phone calls on today’s large smartphones aren’t convenient. Many of us are also looking for a better way to use our phones for background music, podcasts and other content consumption without awkward solutions like one dangling earbud or bulky utility headsets. We designed ERA to blend seamlessly into your life and make interacting with people and our smartphones even easier, all while making the technology nearly disappear.”

Siri or Google Now can be activated via the headset without having to touch the phone so while walking or driving, users can say, “read my last email”, “play NPR podcast”, or “get directions to Georgio’s restaurant”, for example.

The handsfree headset lasts for ten hours of talk time and comes with a charging case. Micro-LED’s are placed on the side of the case to indicate the charging status of the headset.

Available in three sizes and made with a calibrated, ultra-soft silicon material, the earbud is said to be totally secure in the user's ear at all times. Phone applications and features can also be used at the same time as using the headset, enabling users to check Facebook or play games while on a call.

ERA by Jawbone is available now for AED499 in four colours (Black Streak, Silver Cross, Bronze Streak, and Red Streak). The ERA headset can be purchased without the charging case forAED419.

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