New Xbox chief: Gaming is at our core

New Xbox head Phil Spencer pledges to focus on gamers and gaming going forward

Tags: Microsoft Corporation
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New Xbox chief: Gaming is at our core Spencer: We have a renewed focus on our customers (Microsoft)
By  Tom Paye Published  April 1, 2014

Microsoft's new Xbox head, Phil Spencer, on Monday pledged that gamers and gaming would be at the core of Xbox's business going forward.

In a blog post entitled A New Day at Xbox, Spencer laid out his plans as the new chief of Microsoft's gaming and home entertainment division. He said that the growth of the Xbox community is built on the foundation of exclusive franchises, new and original intellectual property, and popular cross-platform games.

"Games and gamers have always been at the core of Xbox and the core of my work-and gaming will be our core as we take Xbox forward," he wrote.

Spencer, the former head of Microsoft Game Studios, was named as Microsoft's new Xbox chief on Monday by CEO Satya Nadella. He replaces the recently departed Marc Whitton, former vice president of Xbox, who resigned last month to join Hi-Fi manufacturer Sonos.

However, Spencer will not simply step into Whitton's old role; he is now the head of Xbox, Xbox Live, Xbox Music, Xbox Video and Microsoft Studios. And unlike Whitton, he will report to Terry Myerson, Microsoft's executive vice president of operating systems. Nadella said that this would keep gaming close to the group developing operating systems across devices.

"Combining all our software, gaming and content assets across the Xbox team under a single leader and aligning with the OSG team will help ensure we continue to do great work across the Xbox business, and bring more of the magic of Xbox to all form factors, including tablets, PCs and phones," Nadella said in a statement.

For his part, Spencer said that combining the teams would strengthen the connection between "some of the world's most innovative creators and those building Xbox itself".

"We've taken feedback, made our products better and renewed our focus on what is most important, our customer.  Our mission is to build a world-class team, work hard to meet the high expectations of a passionate fan base, create the best games and entertainment and drive technical innovation," Spencer added.

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