Citrix appoints Logicom as VAD for ME region

Distributor to supply Citrix XenDesktop, XenApp, XenMobile, NetScaler and CloudBridge to partners across the region

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Citrix appoints Logicom as VAD for ME region Qadir says Logicom's expertise in network infrastructure and optimisation will benefit resellers.
By  Manda Banda Published  April 1, 2014

Virtualisation solutions maker Citrix has announced the appointment of Logicom as its second value-added distributor (VAD) in the Middle East region.

Under the contract, Logicom will distribute all Citrix solutions, including network optimisation technologies to resellers across the region to ensure organisations have the correct infrastructure in place to support the surge in demand for virtual and mobile workspaces.

Citrix also explained that as a VAD, Logicom will supply partners with the full range of Citrix products and solutions across the GCC, KSA, Egypt and Levant region, including Citrix XenDesktop, XenApp, XenMobile, NetScaler and CloudBridge.

"We have experienced tremendous growth in the past 12 months, particularly in the areas of network optimisation, desktop virtualisation and enterprise mobility. Logicom's appointment as a second distributor is an important step to help resellers capitalise on this demand. Further, its expertise in network infrastructure and optimisation will prove to be of benefit to the reseller community across the Middle East," said Noman Qadir, director, Channels, MEA at Citrix.

"We have been consistently focusing on creating programmes and support mechanisms that accelerate the business of our partners, supporting the Middle East reseller base with senior level, experienced management teams located across the region. Logicom is qualified to deliver and integrate complex technologies," said Nicholas Argyrides, director of Sales and Marketing - Distribution at Logicom. "This appointment is testament to Logicom's solid skills and experience in the region and we welcome the addition of the Citrix solutions set to our brand portfolio."

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