Monetising social: pointers from Facebook

Facebook’s EMEA platform chief explains the strengths of social in the connected world

Tags: Facebook IncorporationSocial MediaUnited Arab Emirates
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Monetising social: pointers from Facebook Codorniou: We want to help developers build, grow and monetise their applications.
By  Stephen McBride Published  March 30, 2014

Since its IPO, Facebook has spread aggressive wings, going after monetisable markets and hitting the mobile app space particularly hard. The social media company held a workshop event in Dubai in late March called FbStart, designed to advise regional start-ups how to grow their platforms through Facebook's acquisition and distribution tools.

Julien Codorniou, EMEA platform director, Facebook, took time out to tell what the next generation of tools from the social network can do for businesses developing mobile apps.

"Facebook thinks that big things are going to happen [in the regional apps space] and we want to be part of it, and create a Facebook ecosystem in Dubai and the whole region," said Codorniou.

"The Facebook platform value proposition is that we want to help developers build, grow and monetise their applications."

More than 53% of Facebook's revenue comes from mobile. All partners now tend to have coherent mobile strategies, Codorniou explained, adding that Facebook believed those companies would eventually move from being "mobile first" to being "mobile only". While partners come from a variety of industrial sectors, Codorniou makes particular mention of gaming companies.

"Facebook is a gaming platform," he said. "More than 200m people play games on Facebook every month. Every day between Web and mobile we send 745m clicks through games.

When users play games on Facebook, the company generates revenue in a sharing model with its partners. The games activity on Facebook in a single year rakes in $3bn for the company and its partners and Facebook takes 30% of that. Codorniou stressed that this was income gleaned from the playing of games only, and did not include ads sold, which is also a burgeoning area on Facebook's balance sheet.

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