Du seeks to address enterprise roaming concerns

Dubai telco moves to mitigate bill shock with flexible charging model

Tags: Emirates Integrated Telecommunications Company United Arab Emirates
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Du seeks to address enterprise roaming concerns Ali: We have taken the monster out of data roaming.
By  Stephen McBride Published  March 23, 2014

Dubai-based telecoms provider du today sought to address ongoing concerns from its enterprise customers over data roaming bill shock, through a new business package scheme that allows control over what roaming business users can access through their mobile devices while overseas.

The Business Roaming Packs are the result of research by du on usage patterns among its travelling users. According to Hany Ali, executive vice president, Enterprise Business, "People refrain from using data-intensive services while they are roaming."

Instead, du noted higher usage on email and social media and built charging models based on the findings.

Du found that 50% of its enterprise customers had smartphone packages and 65% of these companies' users roamed regularly. With the launch of Business Roaming Packs, enterprises are given the option to control what services their employees have access to when they are abroad.

Customers can choose to give access only to email for a cost of AED200 for 1GB on a 12-month contract or AED60 for 100MB on a 30-day one-off arrangement. Alternatively, customers can opt for access to email and social media for AED250 for 1GB on a 12-month contract or AED90 for 150MB for a single 30-day period.

If enterprise customers are prepared to allow employees unlimited access to services, then a third option exists. All-in-one access is available on a 12-month contract at AED400 for 1GB; AED650 for 4GB; or AED1,350 for 10GB.

"Being able to communicate effectively from anywhere without the risk of high roaming costs is essential for all businesses," said Fahad Al Hassawi, chief commercial officer, du.

"As we always promise our customers, we listen to them and try to understand their needs [so we can] come up with innovative products and services. We feel this unique proposition will add a lot of value to our enterprise customers."

"Simply put, we have taken the monster out of data roaming," said Ali. "Now you have control, you have choice and you have flexibility."

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