Google announces market blitz from wearables

Search leader to partner with tech firms, fashion houses on delivering watches and more

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Google announces market blitz from wearables Google is to launch a range of wearable computing devices, like its yet-to-launch Glass, through the Android Wear project. (Getty Images)
By  Stephen McBride Published  March 19, 2014

Google Inc yesterday launched the Android Wear project, which the tech giant said would usher a range of smartwatches and other wearable computing devices to market within the next year.

Google announced plans to work with electronics manufacturers and fashion houses to develop the gadgets, which are said to include smartwatches that monitor heart rate and connect to phones and tablets.

The budding wearable tech sector is struggling to connect with consumers. Early offerings from Sony, Samsung and Huawei have proved to have limited functionality, serving as companion devices for smartphones rather than as substitutes for them. Google has yet to officially release its trialing Glass product and Apple Inc has yet to confirm that it is working on its widely rumoured iWatch, but chief executive Tim Cook has hinted at new "product categories" to be released this year.

LG Electronics announced yesterday that it would unveil its first Android-based smartwatch, the G Watch, in the second quarter. Google-owned Motorola said its Moto 360 Android watch would be available this summer. Fossil Group Inc, which makes watches, handbags and other fashion accessories, also announced a partnership with Google on Android devices.

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