Communication Strategist

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.

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Communication Strategist
By  Manda Banda Published  March 27, 2014

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.

Name: Rohan Daniel Nair
Company: StarLink
Job title: PR & Communications Manager
Years in the role: 3 months
Years at the company: 3 months
Previous companies: Comguard, EDF Energy (UK), London South Bank University (UK)

How would you summarise your role?

As a public relations (PR) and communications manager for StarLink, my role involves creating PR strategies, managing StarLink’s public relations and corporate communications programmes, internally and externally to enhance the company’s brand and reputation in support of the overall business strategy. My goal is to consistently drive StarLink’s corporate strategies through all communications channels to the regional and international media.

What’s the first thing you do when you get in the office each day?

The first thing I do when I get to office is to run through my schedule for the things that need to be completed for the day. As my job involves lots of research, reading, writing and meetings, I like to timeline my activities for the day for easy action.

What does a typical day entail for you?

It’s really difficult to precisely describe my typical day because it’s a mixture of various activities like planning, media monitoring, writing articles and press releases, organising interviews with spokesperson of vendor partners, conferences and vendor management.

What skills or qualities do you need to do your job?

The skills one requires to successfully carry out a role as a PR strategist is firstly, they need to have self confidence, be analytical and good at problem solving. Having technical knowledge, ability to execute PR campaigns effectively, communication and presentation skills are all qualities needed for the job.

What’s your favourite part of the job?

My favorite part of the job is to generate publicity for StarLink and it involves vendor partners across Middle East, Africa and Turkey region. I also like the interaction with the various media houses, end customers and channel partners.

What’s the hardest part of your job?

For most PR and communications strategists the hardest part of the job involves integrating PR strategies with the company’s marketing and business objectives. However, as I have experience in sales and marketing, that has helped me in this role. My previous experience has helped me in shaping effective communications strategies for StarLink’s growth plans in MEA.

What criteria do you measure your performance on?

PR and corporate communications objectives are very often aligned with overall organisational targets. I prefer to monitor performance using the concept of micro and macro measuring. Macro measuring helps me measure over-arching organisational outcomes against desired objectives while micro measuring helps me determine the results of specific communication activities such as events, product launches, media publicity and analyst briefings.

What’s been your most memorable moment in your current role?

My association with StarLink is very that I  joined, I am happy that I have managed to highlight the company’s expertise as an IT security value-added distributor (VAD) across the regional channel. I believe that there are many more things to be achieved in my current role.

Where do you see yourself in five years?

In the next five years I see myself as a director in marketing and communications department.

How much time do you spend out of the office each week?

I approximately spend 35% of my time in a week out of the office, attending meetings, events, conferences and IT security-related road shows.

What do you get up to during your lunch hour?

I usually have my lunch with colleagues, after which I go for short walks.

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