Building efficient Data centres

A data centre is a centralised repository, either physical or virtual, for the storage, management, and dissemination of data and information organised around a particular body of knowledge or pertaining to a particular business.

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Building efficient Data centres
By  Piers Ford Published  March 22, 2014

“As the promotion of green initiatives has been more prevalent outside the Middle East for many years, vendors have already started moving towards greener technology,” he said. “Therefore, we as a region are now in a position to take high-performance, green solutions at the same cost – or in many cases, less cost – than traditional non-green options, making it much more palatable for customers even in the short term”
Ogden said the scope for adding value – ensuring that customers perform due diligence when selecting products, for example – is a key opportunity for the channel.

“Innovative solutions that out-perform legacy leaders are increasingly available, with small form factors drawing very little power,” he said. “The hardest part for the leading channel companies is understanding that they need to embrace these new technologies now, otherwise smaller players will take their market share in the future. Whether you consider the green issue as one of conscience or one of improved economics, the net result is the same, as Middle East customers are increasingly wanting to display their green credentials.”

So are sustainability and environmental responsibility really overtaking headline technologies such as virtualisation when it comes to data centre discussions in the boardroom? Ogden said the question is actually more complex: enterprises have to make a profit and will justify their spend on any technology based on many factors.

“One of these factors is how they’re perceived in the market, based on their current and target customers,” he said. “If those customers aren’t focusing on ‘green issues’ the enterprise is less likely to prioritise this during cost justification. In these cases, headline technology will remain the attention grabber it has always been, and in the case of virtualisation this is typically down to reduced cost. Where the enterprise is entering markets that are ‘green-conscious’, environmental and sustainability concerns will rate much higher in the cost justification process.”

In other words, data centre service providers and systems integrators need to know and understand their customers’ agenda more intimately than ever.

“Both headline technology and sustainability offer extremely dynamic opportunities when it comes to providing a data centre offering,” said Schneider’s Chamayou. “Virtualisation and cloud computing are the future, with many of the industry leaders taking positive preparatory measures to address these changes.

“We have begun to see a boom in colocation environments provided by both REITs (Real Estate Investment Trusts) specialising as ‘data centre solution providers’ and large enterprises looking to diversify their scope and take advantage of their position in the market.

“Systems integrators are invaluable to our business model. However, the need for niche players in our channel is growing, due to the many different segments of specialisation currently in demand. We are seeing increasing requests for solutions for vertical industries, colocation, mobile device management, cloud computing and modular data centres. Companies that specialise in one or more of these areas will find an increasing need for systems integrators’ services in the years to come.”

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