Virgin Mobile awarded Saudi MVNO licence

Virtual operator confirms regulator approval, prepares for launch

Tags: Saudi ArabiaVirgin Mobile Middle East & Africa (VMMEA) (www.virginmobilemea.com)
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Virgin Mobile awarded Saudi MVNO licence Branson: The award of this licence further consolidates our position as the market-leading MVNO in the region.
By  Stephen McBride Published  March 16, 2014

Saudi Arabia's telecoms regulator has granted an MVNO licence to the Virgin Mobile Saudi Consortium, it was announced this weekend.

In a statement, Virgin Mobile Middle East & Africa (VMMEA) confirmed that the board of directors of the Communications and Information Technology Commission of Saudi Arabia (CITC) had approved the licence. 

Sir Richard Branson, founder of Virgin Group commented, "I am delighted that we are able to bring the Virgin Mobile experience to our Saudi Arabian customers. The award of this licence further consolidates our position as the market-leading MVNO in the region, positioning Virgin Mobile Middle East and Africa perfectly for future growth. I look forward to hopefully sharing further exciting announcements across the region as we develop the business.

The CITC started the MVNO licence application process in early 2013, and numerous MVNO applicants competed.

VMMEA claims a 1m-strong customer base across its five operations, positioning the company as the clear leader in the MEA MVNO sector. Branson pioneered the MVNO business model in the late 1990s when he launched Virgin Mobile in the United Kingdom.

"We have already progressed very far with our preparations for the launch in Saudi Arabia. We have received an enthusiastic welcome with more than 35,000 people providing us with their CV over the past six months to be considered for jobs in Virgin Mobile Saudi Arabia" said Mikkel Vinter, CEO and founder of VMMEA.

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