Acer reappoints BDL as distie partner for KSA

Vendor adds BDL to its list of distributors for Saudi Arabia

Tags: Acer Computer Middle EastAcer IncorporatedBDL GulfBDL Gulf FZCO
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Acer reappoints BDL as distie partner for KSA Ismail says BDL is delighted to have resigned as an Acer partner for Saudi Arabia.
By  Manda Banda Published  March 13, 2014

Taiwan-headquartered PC manufacturer Acer has resigned BDL Group as its distribution partner for the KSA market.

BDL Group was Acer's distributor from 2003 to 2008 and is credited for playing a pivotal role in establishing the vendor’s notebooks in pole position in the Kingdom.

According to Acer, it is targeting double-digit growth in the KSA in 2014 as demand for its new range of touch devices soars in that country.

The KSA IT market is slated to grow from $3.8bn in 2011 to $5.4bn by 2017, according to Business Monitor International and Acer said it wants to capitalise on this growth.

"KSA remains an increasingly strategic and important market for Acer. As the Kingdom's IT sector continues to grow, Acer is committed to providing world-class technology and products to help fuel this growth," commented David Drummond, vice president, Acer Middle East and Africa.

Drummond said the company remains confident that Acer will ultimately become the preferred brand in KSA.

The company said it will in 2014 introduce more competitive touch-based products in the Kingdom and increase market share in that country.

Tamer Ismail, CEO, BDL Group, said the company had renewed its alliance with Acer and was looking forward to growing this business in KSA. "We were a distributor for Acer from 2003 to 2008 and helped the vendor to develop its notebook business in KSA, Egypt and Iraq," he recalled.

Ismail said the latest deal is for the KSA market and will see BDL supply channel partners in the Kingdom with the vendor's tablets, smartphones and notebook array. "We are delighted to have again teamed up with Acer, as it is a brand we are familiar with having worked with the company in the past developing the business for five years," he said.

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