Riverbed appoints new METNA MD

Taj ElKhayat promoted to managing director from GM, new territories added

Tags: AppointmentRiverbed Technology Incorporated
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Riverbed appoints new METNA MD Taj ElKhayat has become managing director for Riverbed for Middle East, Turkey, North, West, and Central Africa.
By  Mark Sutton Published  March 12, 2014

Riverbed has promoted Taj ElKhayat to managing director for Middle East, Turkey, North, West, and Central Africa (METNA).

ElKhayat, who was previously general manager for Middle East and North Africa, will now add responsibility for Turkey, West and Central Africa, with a brief to expand the company's presence and business in the region. He will also be responsible for driving Riverbed's go-to-market strategy across its four solution ranges.

Willem Hendrickx, senior vice president of sales EMEA, at Riverbed commented: "Taj's deep understanding of these key markets and the solid ecosystem he is building with our channel partners and key alliances will be instrumental in elevating the Riverbed brand and stimulating increased demand for our solutions to drive revenue growth across our entire product portfolio."

Taj ElKhayat added: "I look forward to capitalizing on the achievements we accomplished over the past year and generate stronger awareness of Riverbed. As companies strive to meet their business objectives faster and in a cost-effective manner, the Riverbed Application Performance Platform will be paramount. The new regions hold a great potential as emerging markets with vast investment opportunities. Africa registers the highest economic growth worldwide and the Turkish government's efforts to drive digitization are spurring IT growth across the country, whereas the Middle East holds one of the fastest growth rates globally in terms of IT spending."

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