Level 3, du introduce fibre global broadcast solution for ME

Video transmission services to be offered through dedicated node serving UAE and beyond

Tags: Emirates Integrated Telecommunications Company Level 3 Communications (www.level3.com)United Arab Emirates
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Level 3, du introduce fibre global broadcast solution for ME Du and Level 3 have a joint presence at this year’s Cabsat.
By  Stephen McBride Published  March 12, 2014

Dubai-based telecoms operator du and US-based carrier Level 3 Communications today introduced the expansion of Level 3's Vyvx Solutions in the UAE market.

"This marks a welcome addition for international broadcasters to better meet viewers' demand for high-quality content, such as major sporting events," du said in a statement.

In delivering the service, Level 3 established a Point of Presence (PoP) at datamena, du's UAE-based carrier-neutral data centre and connectivity platform that serves the MEA region.

The Level 3 suite of Vyvx services is intended to complement du's existing broadcast services with global fibre-based video transport services, designed to meet expanding bandwidth needs.  As a result, du hopes to provide broadcast network customers with on-net access from the local node to Level 3's global network footprint.

Du and Level 3 have a joint presence at this year's Cabsat, the Dubai World Trade Centre (DWTC)-hosted conference focusing on professional content management in the Middle East.

"These are exciting times - the UAE is well-known for hosting major sporting events and concerts as well as some of the world's newest production studios which focus the world's attention on the country", said  Martin Ford, senior vice president, Sales, Europe Middle East and Africa, Level 3 Communications.

"Our first Vyvx PoP in the Middle East will enable regional broadcasters and content producers to send and receive their content globally over Level 3's secure, reliable and high-speed media network."

"Level 3's growing broadcast infrastructure and network scalability is helping us expand our business," said Mahesh Jaishankar, vice president, datamena and Broadcast, du.

"As a leading provider of media broadcast solutions in the UAE, we service the major broadcasters. The introduction of Vyvx will play a critical role in delivering our customers the international reach they need, and to meet expectations of viewers for high quality content."

Compared to traditional satellite services, fibre cables are considered less prone to interference, while also offering greater bandwidth capacity at a price point that has become more accessible. The Level 3 Vyvx service will use the new local PoP, as well as subsea cables reaching the UAE.

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