Trigon LLC to open Saudi Arabia subsidiary

Distributor’s KSA office to provide sales and after-sales support to partners

Tags: Trigon Gulf (www.trigongulf.com/)
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Trigon LLC to open Saudi Arabia subsidiary Chawla says the KSA office will provide sales and post-sales support for all segments of the market.
By  Manda Banda Published  March 10, 2014

Regional distributor Trigon LLC has revealed that it's readying to open an office in the Kingdom of Saudi Arabia (KSA), as part of the company's expansion plan in the GCC region.

The company said it has been looking into regional expansion but with care and has already set up a full fledged sales office in the Kingdom of Bahrain.

Arun Chawla, CEO at Trigon LLC said the KSA as a market for technology products and solutions has lots of potential and looking at the company's product mix, it makes sense to tap and set up operations there.

Chawla said the KSA office will provide sales and post-sales support for all segments of the market including retail, corporate and reseller channel. "We are hoping to be fully operational by June 2014," he said. "Our main focus even as we expand remains with resellers, corporate resellers, VARs, system integrators (catering to the corporate and SME sector) and retailers.

He explained that once operational, the company will roll out channel programmes and partner incentive schemes to reward loyal partners. "From time to time, we will be rolling out loyalty or rebate programmes to motivate our partners in the Saudi channel," he said.

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