Trigon and Acer ME sign distribution partnership

Regional distributor granted rights for vendor’s array in the UAE

Tags: Acer Computer Middle EastAcer IncorporatedTrigon LLC ( Arab Emirates
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Trigon and Acer ME sign distribution partnership Chawla says partnering with Acer will broaden partner opportunities in the UAE channel.
By  Manda Banda Published  March 9, 2014

Dubai-based IT distributor Trigon LLC has been granted distribution rights for Acer's full product array in the UAE market.

Under the contract, Trigon will supply the UAE channel with Acer's complete range of products including commercial PCs, notebooks, servers and projection solutions.

Trigon said the alliance with Acer Middle East is part of a planned strategy to enhance the company's product array and extend market presence in the UAE channel.

Arun Chawla, CEO, Trigon LLC, said keeping to the company's strength, Trigon has continued to augment its product array with the aim of filling the gaps it believes will help improve the bottom line.

Chawla said the mission for Trigon as it broadens its vendor portfolio is to provide quality products and reliable services based on the latest technology offerings and to win long term loyalty of channel partners.

He explained that signing Acer is in line with the strategy to cement Trigon's presence in the four business focus areas that include: reseller channel, retail, corporate and regional export business. "Our focus to build product portfolios to cater to the four segments has aided us to concentrate on bottom line basics," he said.

He pointed out that as the trading mentality continues to persist in the local channel, Trigon is bringing on board vendor brands it believes will help  it getting reseller partners to embrace services. "Many partners in the UAE channel are still busy grabbing market share based on price and price alone," he noted. "This short term approach damages the business confidence in the long run."

Chawla said the company will continue to look for strategic vendor brands that complement its existing portfolio and serve niche market segments.

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