Trigon partners with Dell for display panels

Distributor to supply vendor’s monitor range to UAE channel

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Trigon partners with Dell for display panels Chawla says the deal with deal bodes well with the Trigon's key focus areas.
By  Manda Banda Published  March 6, 2014

Dubai-based IT distributor Trigon LLC has signed a distribution partnership with Dell for the UAE market.

In terms of the agreement, which is effective from 1st February, 2014, Trigon will supply the UAE channel with Dell's complete range of monitors and displays.

According to the company, the deal is part of a wider plan by Trigon to enhance its peripherals product portfolio and extend market reach in the UAE channel.

Arun Chawla, CEO at Trigon, said the company carries strategic alliances with many top IT brands and signing Dell not only complements the existing product array, but opens the company to new market opportunities in the Emirates. "With this and other vendor alliances, Trigon has strongly positioned itself as a major player in the distribution of IT peripherals in the country," he said. "Our mission is to provide quality products and reliable services based on the latest technology and to win long term loyalty of partners and employees through continued product and service excellence."

Chawla said keeping in line with our vision for excellence in terms of the distribution of IT and consumer electronics, the company has always been guided by the philosophy of partnering with top brands that are committed to channel development in the local markets. "We believe that Dell will help us to develop the local channel in the UAE further as it has a broad array of monitors," he said. "Our mission is to provide quality products and reliable services with the long-term view of creating a win-win scenario that fosters partner loyalty in the channel.

He pointed out that company is focusing on expanding the four business units that include: resellers, retail, corporate and regional channel.

Chawla added that Trigon is upbeat about the new deal as Dell is a known brand in the UAE and  broader GCC market. "The Dell brand bodes well with our key focus areas of engaging resellers, retailers, the corporate sector and the broader regional channel," he said.

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