A big week for Zain Group at MWC

The MWC proves successful for Zain as they announce new initiative and campaigns

Tags: BahrainKuwaitSaudi ArabiaZain Group (www.zain.com)
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A big week for Zain Group at MWC Zain team with Eng Abdallah Al Darrab, Governor of CITC Saudi Arabia
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By  Helen Gaskell Published  March 9, 2014

Zain Group celebrated its 30th anniversary of operations last week while exhibiting at the Mobile World Congress in Barcelona.

It proved a busy week for Zain as it also launched and previewed its "Drive Zain" safety campaign, announced the launch of its in-depth report, "The Socio-Economic Impact of Mobile Telecommunications in the MENA Region", and announced that it would be providing a family reconnection service to more than 500,000 displaced Syrians residing in Jordan in partnership with Refugees United and Ericsson.

The Mobile World Congress (MWC) took place from 24-27 February 2014 and attracted more 85,000 visitors from 201 countries, which was a new record for the mobile industry's premier event.

Zain claimed its hospitality suite attracted hundreds of industry professionals, telecom ministers and regulators, including Bahrain Minister for Communications H. E. Sheikh Fawaz Bin Mohamed Al Khalifa and the Director General of the Kingdom's Telecommunication Regulatory Authority, Mr Mohammed Hamad Bubshait, as well as the Governor of Saudi Arabia's Communications and Information Technology Commission (CITC), Eng. Abdallah Al Darrab. Additionally, the South Sudan Minister of Telecommunications and Postal Services, the Hon. Rebecca Joshua Okwachi visited the Zain suite to hold discussions with Zain management, as did chess grandmaster and former world champion Gary Kasparov.

Zain Chairman Asaad Al Banwan said: "We are proud to participate in this significant telecom event, along with all the other market leaders and innovators represented here. Our purpose for being present is to highlight our participation and support of this dynamic industry of ours, and to be able to meet with many of our peers and partners, exchange ideas, and gather knowledge."

The congress allowed Zain time to engage in multiple brain-storming sessions to seek ways to implement and enhance new strategies in relation to customer experience, operational effectiveness, business growth and people development.

Zain Group CEO Scott Gegenheimer was a speaker and panelist at one of the sessions at the Congress entitled "Making Business Transformation Work". Reflecting on Zain's presence at MWC, the Group CEO commented: "The Zain team really felt the energy of the show, and I believe we injected some of our own into the proceedings. Telecommunications is an incredibly exciting and rapidly changing industry and it is important to remain connected to it and tell our own story at such gatherings."

During the Congress, Zain also held talks with representatives from leading technology solution providers including Huawei, Ericsson, NSN, Google, Facebook, Samsung, Microsoft, IBM, Cisco, SAP and Oracle and operators including Vodafone, Deutsche Telecom and SK Telecom. 

More than 1,800 companies exhibited at the MWC with 3,800 international media and industry analysts in attendance.

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