Spectrami extols inaugural partner Confluence 2014

Regional VAD to make debut partner event an annual conference

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Spectrami extols inaugural partner Confluence 2014 Choudha says the inaugural event will be turned into an annual partner conference.
By  Manda Banda Published  March 2, 2014

Regional security solutions VAD, Spectrami has hailed the inaugural partner Confluence 2014 as a success after the company hosted a two-day event that saw 45 systems integrators from across the region grace the event.

The conference, which was held in conjunction with vendor partners that included Tenable, LogRhythm, Fidelis, Violin Memory, Verdasys and Actifio, saw 110  face-to-face meetings arranged for partners at Fujairah Rotana Resort & Spa, Al Aqah Beach.

Anand Choudha, managing director at Spectrami, said the main objective of the first partner Confluence was to share knowledge with all the company's top SIs in the region using a platform that would allow them to interact directly with the vendor partners we represent in the Middle East and Africa (MEA) region.

Choudha said in addition to the customised meetings, the summit also held sales and and technical sessions for partners to update them on the new technology developments. "We have been impressed by the response from partners and have already made a decision to turn this conference into an annual occasion," he said.

Mohammed Zameer, general manager, Al Rostamani Communications LLC, a Dubai-based SI partner of Spectrami, said the company is delighted to have participated in the first Spectrami partner Confluence because it demonstrates the commitment the distributor has in creating demand for channel partners in the region. "We are happy that Spectrami is making such an undertaking to support our investments in the brands it distributes in the Middle East region," he said.

Zameer said the company is impressed that a distributor has made such responsibility to bring together vendors and SIs to share the same platform on how to grow the business in the region," he said.

John Brown, director, Northern Europe and Middle East at LogRhythm, said the Confluence has met the objectives for the company in terms of getting opportunities from new partners across the region. "Ultimately, that's what every emerging vendor in this territory wants to do and that's to get meaningful opportunities so that we can work together to close. These 30-minute face-to-face sessions with partners have delivered on those objectives and we commend Spectrami for organising and involving us in this," he said.

Brown said although some of the partners that attended are already working with LogRhythm, the summit gave the company a chance to meet with new ones. "There is a nice diversity and mix of capabilities of partners that we met during the two-day event. We believe that with such diversity, together with Spectrami and the SIs partners, we are in a stronger position to deliver value to verticals such as retail, central government, finance and insurance sector, where we have seen lots of growth coming from for our solutions," he said.

Choudha added that with the first conference a success, the company is upbeat that the exchanges between Spectrami, vendors and SIs pits the company in good stead to achieve the targeted 50% growth over 2013. "We are upbeat that growth will continue to come from the oil and gas, banking and finance, government and telcos," he said.

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