BYOD: A survivor’s guide

Is the device revolution Burying Your Operational Dreams? Here’s some expert advice.

Tags: Aruba NetworksBring Your Own Device (BYOD)Cloud computingInternational Data CorporationUnited Arab Emirates
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BYOD: A survivor’s guide In the Middle East, most mobile workers use three or more devices.
By  Stephen McBride Published  February 26, 2014

"Bring your own device" (BYOD) is a phrase that has been on the lips of many a technology professional for the past two years, but classifying it, quantifying it and facing up to it has become paramount as more and more enterprises recognise it as an area for risk mitigation.

Whether you label BYOD is a trend, a movement or a culture change, the fact remains that more employees are bringing more devices to the office, consuming resources and then crossing network boundaries to their home LAN, or a public Wi-Fi hotspot.

"In the Middle East most [mobile workers] have a minimum of three devices connected to the Internet from the private side," Wolfram Fischer, vice president, Europe Middle East and Africa, Aruba Networks, told

And these users are demanding. It has no longer become practical to bar their access to the corporate domain as many of these devices are used for one or more productive, work-based tasks.

BYOD has many faces. When addressing the phenomenon, corporate bodies must consider a number of issues that cross department lines. First of all, who is in charge? IT? Not necessarily, as Fischer explained.

"BYOD has a marketing dimension and a business dimension. From the marketing [perspective], with the consumerisation of the devices, people are now looking for a private experience within the enterprise [network].

"Policy management in the past was an IT task, but it might now move over to the security office. Then we come to network capacity management and resource allocation. We believe that in the wireless space a lot of that will be automated and the classic administration roles will [disappear].

"But we see a new need that crosses IT administration and marketing. We believe in the future the marketing department will be more empowered because they are closer to the needs, from a business perspective, [and are better able] to serve the [user] community. [Those people in] the marketing department will need to understand more about technology so they can balance business and marketing needs with what is available through [the devices]."

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