Business as usual: Dell’s private life

Dell Middle East boss, Dave Brooke, insists the company remains on the same track

Tags: Big dataBring Your Own Device (BYOD)Cloud computingDell Corporation
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Business as usual: Dell’s private life Brook: The global strategy for Dell from a product technology offerings perspective has not fundamentally changed from the public to the private entity.
By  Stephen McBride Published  February 23, 2014

But enterprise solutions have also moved on. Now you cannot talk about infrastructure without addressing virtualisation and cloud. Discussions about business intelligence inevitably lead to considerations of big data. And security brings in concerns of a host of devices with disparate OS platforms.

Cloud fits naturally into Dell's unchanged enterprise strategy and, as with most solutions vendors, Brooke feels the true advantages of the technology lie in allowing organisations to fulfill user needs more quickly.

"What cloud gives customers is the ability to deliver applications, services and information to people and separate it from the infrastructure requirements," he says. "Historically people would say, ‘I need a new CRM,' or other application, and you would have to buy a server and test [the application]."

When it comes to big data, Dell delivers solutions that hybridise disk with flash storage, but Brooke is keen to point out that the key component to that model is software that allows separation of capacity and performance, which are normally traded off against one another when choosing between magnetic storage and solid-state drives.

"With our solutions, if you are happy with the performance and you want to upgrade your capacity, we allow you to buy the cheapest, largest, slowest drives as opposed to saying you have to buy new flash," he says.

Key to the end-to-end solution is the reality that the infrastructure, data and services being delivered are subject to a very different consumption model today. Devices are plentiful and varied, running almost limitless combinations of third-party software and crossing enterprise network boundaries. The bring-your-own-device culture is also addressed by Dell's solutions suite, Brooke says.

"One of Dell's acquisitions was Quest, which has some very interesting applications that allow identification and authentication management," he explains.

It seems then that Dell has an answer for everything, concentrating as it does on the core technologies that are directing business IT budgets. And as the private company continues to keep its fingers in the same pies as it did when it was publicly traded, the message comes through loud and clear: business as usual.

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