NVIDIA launches Maxwell-based GPUs

Graphics processor specialist touts ‘leap forward’ in performance, power efficiency

Tags: NVIDIA Corporation
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NVIDIA launches Maxwell-based GPUs Nvidia Geforce GTX 750.
By  Stephen McBride Published  February 21, 2014

NVIDIA this week introduced its GeForce GTX 750 Ti and GTX 750, the first GPUs based on its new Maxwell graphics architecture, which incorporates gaming-level performance in power-efficient designs.

A GeForce GTX 750 Ti running at 1080p resolution is said to double the performance and use half the power of the GTX 550 Ti, which was built with Fermi architecture, and is one of the most used NVIDIA GPUs, according to the Steam Hardware Survey. 

The GTX 750 Ti also approximates the performance of the GeForce GTX 480 - a $499 flagship product also based on the Fermi architecture - while consuming only one-fourth the power, or 60 watts. 

"We know that to advance performance, we must advance performance per watt, because every system we design for has a power limit - from supercomputers to PCs to smartphones," said Scott Herkelman, general manager of the GeForce business unit at NVIDIA. "That's why we architected Maxwell to be the most efficient GPU architecture ever built."

According to NVIDEA, the GTX 750 Ti GPU's small physical design - at 5.7-inches long - doesn't require an internal power connector. This means gamers with PCs equipped with integrated graphics or other small form-factor designs can switch over for 1080p performance, without needing to upgrade their power supply or deal with increased energy costs.

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