ZTE appoints FDC ProValue as MENA distributor

Partnership part of the vendor’s plan to grow its enterprise business in the region

Tags: FDC International FZEZTE Corporation
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ZTE appoints FDC ProValue as MENA distributor Zhang says ZTE will be investing in the MENA channel to help FDC with partner training and incentive programmes.
By  Manda Banda Published  February 17, 2014

China-based technology vendor ZTE Corporation has appointed FDC ProValue, a value-added division of FDC International, as its exclusive distributor for the Middle East and North Africa (MENA) region.

In terms of the deal, FDC ProValue will distribute ZTE's enterprise range of networking and video conferencing solutions that includes ADSL, routers, switches and video conferencing systems to resellers that target the government and enterprise market.

In addition, ZTE said it wants to use the partnership and geographical reach that FDC ProValue has to aggressively recruit, train and incentivise partners in the MENA region.

Andy Zhang, general manager, Government & Enterprise Business Unit at ZTE UAE, said as a newcomer in the Middle East market, ZTE hasn't had enough time to understand the local channel. Zhang said signing FDC's ProValue Division is an important milestone for ZTE as it plots on how it will conquer the local market.

"FDC has a wealth of experience in the distribution channel and we want to will exploit the distribution channel with reseller partners. With a local partner operation in place, ZTE will provide better and faster services to the market," he said.

Zhang added that ZTE has consistently adhered to the idea of "mutual benefit and win-win cooperation". "ZTE will bring a complete array of products and solutions for partners to take to market. We will also be investing in training for sales and technical staff as we want to develop the MENA market further," he said.

He said a two-tier distribution model is important partner for ZTE in the government and enterprise market as this approach to market provides funding, ensures efficient logistics, marketing and services delivered promptly. We believe having a distributor enables us to better provider support to the lower end of the channel. We look forward to working together with the FDC and hope to achieve the success in the government and enterprise market in the MENA region.

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