Android, iOS continue to dominate global smartphone market

Android shipments just shy of 800m in 2013, according to IDC

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Android, iOS continue to dominate global smartphone market Android and iOS accounted for 95.7% of all smartphone shipments in the fourth quarter of 2013. (Getty Images)
By  Stephen McBride Published  February 13, 2014

Apple's iOS and Google's Android continued to dominate the smartphone market in 2013, grabbing even greater share of worldwide handset shipments in the last three months of the year, according to International Data Corporation (IDC).

Smartphone worldwide shipments surpassed the 1bn mark for the first time in 2013, driven by continued momentum from Android and iOS. According to the IDC Worldwide Quarterly Mobile Phone Tracker, Android and iOS accounted for 95.7% of all smartphone shipments in the fourth quarter of 2013, and for 93.8% of all smartphone shipments for the year. This marked a 4.5-point increase from the 91.2% share that the two platforms shared in the fourth quarter of 2012, and a 6.1-point increase from the 87.7% share they had in 2012.

"Clearly, there was strong end-user demand for both Android and iOS products during the quarter and the year," said Ramon Llamas, research manager with IDC's Mobile Phone team.

"What stands out are the different routes Android and Apple took to meet this demand. Android relied on its long list of OEM partners, a broad and deep collection of devices, and price points that appealed to nearly every market segment. Apple's iOS, on the other hand, relied on nearly the opposite approach: a limited selection of Apple-only devices, whose prices trended higher than most. Despite these differences, both platforms found a warm reception to their respective user experiences and selection of mobile applications."

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