Enthusiatic learner

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.

Tags: ESET
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Enthusiatic learner
By  Manda Banda Published  January 29, 2014

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.

Name: Elham Alizadeh
Company: ESET Middle East
Job title: Channel Marketing Manager
Years in the role: 1 month
Years at the company: 1 month
Previous companies: Comguard FZ LLC

How would you summarise your role?

As the channel marketing manager, it is my responsibility to drive brand awareness and raise the corporate image of ESET in the region. My role at ESET also requires that I work closely with the company’s channel partners to help align their marketing strategies with our regional objectives.

What’s the first thing you do when you get in the office each day?

Keeping a close eye on the market, observing trends and identifying potential areas of interest for ESET’s solutions is one of my vital functions in my role. In order to be able to do this, I like to begin my day by visiting news sites and IT portals. This keeps me up-to-date with relevant regional news.

What does a typical day entail for you?

Although it is not easy to predict what could be expected each day, I strive everyday to be as productive and enthusiastic as possible by generating practical ideas to improve brand visibility for the company and to generate increased sales numbers.

What skills or qualities do you need to do your job?

To be effective in the field of marketing, you need to be highly motivated, quick to respond, versatile and a quick learner. I have personally managed to develop my abilities in these areas by focusing upon them during my tertiary education days and by continuously reading and applying what I have learned in my professional life.

What’s your favourite part of the job?

Marketing grants me the opportunity to meet new people every day. It also encourages creativity and challenges me to continually keep my skills and knowledge up to date. I find that these drive me to give my best to my job.

What’s the hardest part of your job?

One of the most difficult parts of marketing is to draw a direct correlation between the activities I have conducted and sales numbers. This is something that is not always possible since the results of a successful campaign may not be immediately and easily quantifiable.

What criteria do you measure your performance on?

It is very important to set goals for one’s self, which is why I assess my personal success based on two different aspects. On the tangible side, I analyse the effectiveness with which I have helped my sales team and partners to meet their targets. And on the intangible side, which is the more challenging part to measure, I look at how I have helped shape the corporate image of the company.

What’s been your most memorable moment in your current role?

The most unforgettable moment of my current role was the warm welcome I received from the ESET team when I joined not so long ago.

Where do you see yourself in five years?

In next five years, I hope we will have grown ESET Middle East’s business successfully and I will have expanded my team across the region. Also, as a personal endeavour, I want to publish a guidebook for young people who aspire to be successful in marketing.

How much time do you spend out of the office each week?

I spend two days out of the office every week for meetings and discussions with our channel partners. This ensures that our marketing strategies are aligned with their own plans.

What do you get up to during your lunch hour?

I usually have lunch with my colleagues. Also, since I have to meet with our partners and local agents on a regular basis, it often happens that we meet over lunch.

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