Dubai mPay app sees 265% rise in transaction value in 2013

AED 31.8 million transacted through Dubai Smart Government mPay app in 2013

Tags: Dubai eGovernmentUnited Arab Emirates
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Dubai mPay app sees 265% rise in transaction value in 2013 Mobile apps are becoming an increasingly important channel for smart eGovernment, says Bin Humaidan.
By  Mark Sutton Published  January 25, 2014

Dubai Smart Government’s mPay app, which allows users to make mobile payments for government services, saw a 265% rise in volume of transactions in 2013.

The app, which is available for iOS and Android devices, saw the value of transactions increase from AED 8.7 million by the end of 2012 to around AED 31.8 million by the end of 2013. The number of transactions also rose from 38,886 to 95,867 in the same period.

The mPay app was launched by Dubai Smart Government in part implementation of the initiative of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for the transition to a smart government.

The app enables payments to Dubai Police, DEWA, RTA and Etisalat, as well as donations towards Dubai Cares and Al Jalila Foundation. The app has had 13,606 download, up by 138% since 2012. Commenting on these results, H.E. Ahmed Bin Humaidan, Director General of Dubai Smart Government, said: “Great importance is attached to our mobile apps, as we consider them an effective channel for enabling customers to access government services on the move. Upon launching and subsequently developing this app, Dubai Smart Government was keen on its connected smart government principles, so it tied up with its major partners to offer a convenient app in one place. This meets the needs and aspirations in implementation of the initiative of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for easing access to all government transactions from one place and through a mobile device.”

Bin Humaidan added: “By downloading the free app under the name ‘mPay’, from the App Stores for iPhone users and from Google Play Store for Android users, customers can benefit from a package of commonly used services including: payment of traffic fines, settlement of electricity and water bills, recharge of Salik & Nol, and settlement of Etisalat bills.”

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