Toshiba talks tellys

Chief specialist Yuji Motomura covers past, present and future of The Tube

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Toshiba talks tellys Mr Motomura believes the demand for larger screens in multiple territories is not driven by innovations in media, but by the quality of content available.
By  Stephen McBride Published  January 23, 2014

ITP.net spoke with Mr Yuji Motomura, chief specialist, Product Marketing Group, Toshiba, to find out what shape the industry is taking and what consumers might expect in the coming year.

"There is a trend across the industry where screen size is getting bigger," said Mr Motomura. "Conventional CRT TVs were too bulky and so we moved to the next generation, with LCDs and LEDs, but now consumers are looking for something much bigger and wider. Now we have 4K technology and I believe there is going to be huge demand for it."

Next-generation 4K technology is also known as Ultra-High Definition (UHD) and delivers a horizontal pixel density of around 4000. Mr Motomura believes the difference between the technology and that of the previous generation is best noticed in screens 50 inches and beyond.

But apart from pixel density, there are other factors that influence picture quality. Colour fidelity (on-screen colours that match those of the original image) and true brightness are both challenges for manufacturers. Dolby recently showcased its Vision technology in Sharp and Hitachi televisions at World CES 2014. The innovation allows visual capture to happen with greater more precise mimicry of the real-world source.

Mr Motomura said Toshiba had investigated Dolby Vision and believed it to be an important step forward, but had also taken the technology further.

"Dolby Vision is an important next-generation technology, but we have already gone beyond that to develop the generation after," he said.

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