Samsung opens new brand shop at MoE

Vendor partners with Jacky’s Retail LLC on brand store network expansion

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Samsung opens new brand shop at MoE The newly opened Samsung brand shop at MoE in Dubai, will showcase the vendor's full product portfolio.
By  Manda Banda Published  January 19, 2014

Samsung Electronics has continued its growth plans in the GCC region with the opening of a new brand shop at Mall of the Emirates (MoE) in Dubai.

The opening of the latest Samsung brand brings to seven the total number of shops in the UAE. According to the company, the "one stop shop" offers the complete range of Samsung's products including tablets, TV's, mobile phones, printers, monitors and home appliances.

Young Soo Kim, President, Samsung Gulf Electronics, said: "Expansion in the GCC and the UAE is a key focus for Samsung as we look to better serve the needs of our customers. This premium retail outlet will showcase our full product portfolio and will offer a highly interactive experience to customers through multiple experience zones where they will have the chance to touch and feel the latest products from Samsung."

"We are delighted to partner with Samsung Gulf Electronics to open the new brand shop at MoE, which will help to accommodate the growing demand for Samsung products in the UAE. Jacky's Retail LLC has a proven track record in electronics retail and we look forward to a long-term partnership with Samsung as they ramp up their presence in the Emirates," said Jacky Panjabi, Group MD, Jacky's Group

According to the vendor, a team of highly-trained sales consultants will be available at all times at the Samsung brand shop at to guide customers through the features of all models across the Samsung product category. Customers looking to learn more about the latest updates on mobile phones and tablet devices can attend scheduled workshops hosted by Samsung representatives at the "Samsung Smart Academy", said the company. In addition, a dedicated customer service counter will provide minor Samsung product repairs for customers on the spot.

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