ESET unveils new Channel Partner Programme

Vendor launches merit-based categorisation for channel partners in the Middle East

Tags: ESETESET Middle East (Adaox Ltd)
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ESET unveils new Channel Partner Programme Pradeesh says the new programme incentivises partners with discounts, rebates and marketing support.
By  Manda Banda Published  January 15, 2014

ESET, a global provider of digital protection solutions has unveiled its new Channel Partner Programme for the Middle East.

The new programme is open to all ESET's channel partners in the UAE, Bahrain, Qatar, Yemen, Libya, Oman, Kuwait, Jordan, Lebanon, KSA and Egypt.

According to the security solutions vendor, the programme is an extension of the company's Global Partner Programme and has been tailored for the region to empower ESET's reseller and system integrator partners.

"The relationships with our Middle East partners and considerations for the local market were key factors when formulating this programme. Our business is 100% partner driven, so the channel is absolutely vital to our success," said Pradeesh VS, general manager at ESET Middle East. "The new programme incentivises our partners with attractive discounts, rebates and marketing support, while ensuring that they have access to the best possible technical support and sales tools. Our objective is to have a network of highly skilled and motivated partners with deep expertise in our products. Their commitment to ESET will ensure that our customers have reliable access to the best possible security solutions."

The ESET Partner Programme categorises partners as Gold, Silver or Bronze according to their revenues, commitment to ESET and ability to provide dedicated end-user support. As a special consideration for the region, the programme makes certain concessions that enable reseller partners and system integrators to qualify for a particular status based on their loyalty to ESET and market position, even if they do not meet certain requirement criteria.

In addition, ESET says it will extend benefits that include free sales and technical trainings, discounts, demo license keys and, pre-sales and post-sales support to all partners registered in the programme.

According to the company, higher partner levels will be offered rebate schemes, dedicated managers from ESET, access to sales leads and funding for marketing activities. In order to better serve the needs of its valued clients, ESET will also offer pre-sales consultancy, proof of concept (PoC) and post-sales support to its Gold tier partners.

"At ESET, our question to partners has not been 'what can you do for us?' but rather 'what can we do together?'. This is why we have specifically designed the programme to make ourselves easily accessible to our regional partners which is something that larger vendors often fail to accomplish. The clearly defined structure will encourage partners to aspire for greater success with us, which will ultimately help us and our valued customers," said Elham Alizadeh, channel marketing manager at ESET Middle East.

Interested partners can join the programme by applying at http://www.eset.com/me/partners/partner-application/.

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