Intel to drop McAfee brand

Chip giant will rebrand McAfee solutions as 'Intel Security'

Tags: Intel CorporationMcAfee Incorporation
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Intel to drop McAfee brand Intel's new logo for its security solutions, formerly McAfee.
By  Mark Sutton Published  January 7, 2014

Intel has announced that it is to rebrand its security solutions and drop the McAfee brand.

At the Consumer Electronics Show (CES), taking place in Las Vegas, Intel CEO Brian Krzanich said that the McAfee brand will be replaced by a new moniker ‘Intel Security', although the red shield logo would be retained.

The rebranding will take place over the space of about a year, as new products are launched. Krzanich said that Intel would also release some McAfee mobile products for Android and iOS devices for free.

Intel acquired McAfee for $7.68 billion in 2010.

The company was founded the company in 1987 by John McAfee, who developed one of the first anti-virus applications. McAfee resigned from the company in 1994, and sold his remaining shares once the company went public, and has since been critical of its software.

Speaking to the BBC about Intel's rebranding move he said: "I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate users. My elation at Intel's decision is beyond words."

 

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