Wataniya Maldives rebrands as Ooredoo

Maldives is the first opco in Asia to adopt the Ooredoo brand

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Wataniya Maldives rebrands as Ooredoo The Ooredoo brand was launched during Mobile World Congress in February 2013.
By  Roger Field Published  December 29, 2013

Wataniya Maldives has become the first of Ooredoo's operating units in Asia to adopt the Ooredoo brand.

The brand launch event was inaugurated by Hon. Ameen Ibrahim, Minister of Transport and Communications, and Dr Nasser Marafih, group CEO of Ooredoo. The event, which was broadcast live across the Maldives, was also attended by key officials and stakeholders of the company, along with senior community representatives.

Dr. Nasser Marafih said: "We welcome our customers in the Maldives into the new world of Ooredoo. Ooredoo is a community-focused brand and we are committed to bringing our promise of human growth to our customers across the country. We strive to improve lives through mobile technology and we will be sharing the benefits of life changing initiatives with our Maldivian customers. Our Maldives operation is our first operation in Asia to become one with our global identity, and this underlines how committed we are to this market."

Ooredoo has delivered a major network upgrade in the Maldives this year, launching the first 4G network in April 2013, as part of a series of upgrades planned for customers.

Haroon Shahul Hameed, CEO, Ooredoo Maldives, added: "This is a proud and historic day for the Maldives. We are hosting the Asian launch of the new brand of the world's fastest-growing communications company, and promising our customers that they will enjoy a world-class range of life-enriching services in the months and years ahead. We believe that our services transform people's lives, and we will use the energy of our new Ooredoo identity to make a real difference in our community."

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