A measured approach

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.

Tags: A10 Networks Inc (www.a10networks.com )
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A measured approach
By  Manda Banda Published  December 29, 2013

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.

Name: Glen Sawood Ogden
Company: A10 Networks
Job title: Regional Sales Director Middle East
Years in the role: 11 months
Years at the company: 3 years
Previous companies: F5, NetScaler, Nokia

How would you summarise your role?

I look after the Middle East sales and pre-sales team for A10. The role involves direct touch and channel execution within the territory, increasing awareness of the A10 brand and ensuring that customers receive the highest level of product and service support possible.

What’s the first thing you do when you get in the office each day?

Having normally checked my email on my smartphone before leaving for the office, the first thing I do is to call my team, ensure they have what they need for the day, followed by some catching up with channel partners.

What does a typical day entail for you?

Every day is different, so I can’t remember the last time I had a typical day. Travelling to meet customers or partners is a large part of my working life, which means plenty of time on the road.

What skills or qualities do you need to do your job?

A deep understanding of the culture, relationships and business practices are essential to succeed in the Middle East region Communication skills, both written and verbal help greatly given the diversity of people I interact with on a daily basis.

What’s your favourite part of the job?

Meeting a happy customer after a successful deployment of our solutions is always something I delight in. It’s always satisfying to see something you have worked on translate into a real world benefit. I also like seeing or reading reports that show that the market share for A10 within the Middle East region is growing.

What’s the hardest part of your job?

Learning to read and write Arabic is proving quite a challenge for me at present.

What criteria do you measure your performance on?

Sales numbers are by far the easiest way to measure the performance of a region and the person in charge of it. However, growing the awareness of A10 amongst customers and ensuring our channel partners are properly looked after also rates highly.

What’s been your most memorable moment in your current role?

I cannot think of one moment specifically, but for me, it’s more about enjoying the buzz from the team, each and every day, which is as committed to A10’s success as I am.

Where do you see yourself in five years?

A10 is one of the most interesting companies I have had the privilege to work for. I plan to stay with A10 for long, perhaps in an expanded role across Turkey and the Africa region.

How much time do you spend out of the office each week?

Nearly 100% of my time is spent in the field working with my team, customers or channel partners. The beauty of working with smart devices is that you can take your office with you on the move.

What do you get up to during your lunch hour?

I would love to say hitting the gym really hard, but the reality is normally a coffee and a not so healthy sandwich.

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