EMT partners with Sariya on Altaro backup in Saudi

Sariya appointed as the exclusive in-country distributor for Altaro in KSA

Tags: EMT Distribution (www.emt.ae)Sariya ITSaudi Arabia
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EMT partners with Sariya on Altaro backup in Saudi Mobasseri: Sariya has a countrywide presence…, which will allow us to offer better support to our channel partners.
By  ITP.net Staff Writer Published  December 23, 2013

Regional VAD, EMT Distribution, today announced the appointment of KSA-based IT distributor Sariya Company Ltd as the exclusive in-country distributor for the complete suite of Altaro back up products including Hyper-V Backup, File Server Backup and Home PC Backup.

Altaro Software specialises in backup solutions targeted towards small- to medium-sized organisations worldwide. According to EMT, Altaro serves over 10,000 customers globally.

Altaro Hyper-V Backup is backup software for Microsoft Hyper-V with features such as offsite backup, remote management capabilities and Exchange item level restore.

"As part of the overall strategy, our main focus initially would be to enhance the Altaro's presence in the KSA channel market, Sariya is in the process of appointing new reseller and channel partners in Dammam, Jeddah and Riyadh," said Amjad Fathi Al-Omar, general manager, Sariya.

"The market for best-of-breed backup solutions is gaining momentum in Saudi Arabia and we believe the timing for this unique tie-up will open new doors of opportunity."

Both, EMT and Altaro will work closely with Sariya to develop and market products in KSA. The partnership expects to increase the footprint of Altaro across the country and help support its partner base more effectively.

"Sariya has a countrywide presence with three main offices in Dammam, Jeddah and Riyadh, which will allow us to offer better support to our channel partners that will help them to serve their customers more efficiently, as well as allow us to reach the remote corners of the kingdom," said, Mohammad Mobasseri, CEO, EMT Distribution.

EMT Distribution is the authorised distributor for Altaro products in the Middle East Africa region including countries like Afghanistan, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestinian Territories, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates and Yemen.

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