Galvanising partners

Regional distributor Asbis Middle East has teamed up with vendor Seagate to help systems integrators assemble and configure enterprise storage solutions using the vendor’s hard disk drives.

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Galvanising partners
By  Manda Banda Published  December 24, 2013

Regional distributor Asbis Middle East has teamed up with vendor Seagate to help systems integrators assemble and configure enterprise storage solutions using the vendor’s hard disk drives.

As Asbis Middle East moves to stimulate its systems integrator partners targeting the enterprise storage market, the company has joined hands with vendor Seagate, in a move aimed at helping them to make money by offering enterprise storage solutions.

Under this initiative, Asbis and Seagate are aiming to help SIs in assisting their customers to cut cost of up to 50% on storage solutions.

According to Asbis, the initiative is not the regular system builder programme but a focused scheme that is engaging SIs and helping them to scope, develop storage solutions and models that assist their enterprise clients to cut their CAPEX on acquiring new storage offerings.

Hesham Tantawi, vice president, Asbis Middle East, said as the company is moving to diversify its solutions offerings, it has partnered with Seagate to help SIs add more value to the storage offering they are taking to the SMB and enterprise segment.

Tantawi said Seagate has during the course of the year, launched business storage solutions that are targeted at the SMB and enterprise segment of the market. “This initiative we are rolling out with Seagate has been developed to help SIs identify within the end-user segment, clients that want to upgrade their existing storage infrastructure without having to invest in new OEM storage equipment,” he said.

He said Asbis will be helping SIs with training so that they can develop expertise in assembling storage servers using Seagate HDDs. “We are careful with this initiative as it is not open to traditional components dealers. We are working with SIs that already have a solid solutions array in storage,” he explained.

Christian Assaf, senior sales manager, METAG at Seagate said in addition to these initiatives, the company is readying to host workshops that will bring together key players from across the storage-channel ecosystem. “We will for example, be hosting a regional workshop in January, 2014 for all our enterprise channel resellers and SIs, conducted in partnership with our authorised distributors from the region.

Assaf pointed out that partners have consistently told the company that workshops add great value in enhancing their business with end-users. “Seagate’s investment and continuous support to partners is undoubtedly our key focus. Besides offering cutting-edge BIC drives to channel partners, we are running regular trainings for our Premier Partners conducted by senior field application engineers,” he said.

Assaf said training programmes are also being introduced to all authorised distributors’ sales staff with particular emphasis on the latest hard drive technology features, product roadmaps and the emerging opportunities that Seagate foresees within the enterprise storage market. “With our strong alliance with Asbis, we are looking forward to assisting them in the future by enhancing the training they provide to regional SI partners on how to build, configure and tailor storage offerings for the enterprise market across numerous vertical industry segments.

“We are proud to say that Seagate has the broadest drive portfolio in the industry today. Our annual R&D investments are approximately three times more than what competitors spend combined, which gives us the insight and expertise to offer exceptional technology while also being the first-to-market in increasing storage capacity and performance,” he said.

Assaf explained that Seagate remains a strong player in the enterprise HDD segment with more than 60% market share worldwide and a similar share within the Middle East, Turkey and Africa (META) region, an area which reflects the reliability and performance the company’s drive business.

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