Smartphone shipments set to grow nearly 40% in 2013

Average selling prices decline more than 12%, IDC finds

Tags: International Data Corporation
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Smartphone shipments set to grow nearly 40% in 2013 Demand for low-cost computing in emerging markets continues to drive the smartphone market forward, says IDC.
By  ITP.net Staff Writer Published  November 27, 2013

Worldwide smartphone shipments are expected to surpass 1bn units in 2013, representing 39.3% growth over 2012, according to a recently published mobile phone forecast from the International Data Corporation (IDC).

The global market research company’s Worldwide Quarterly Mobile Phone Tracker reveals that despite a number of mature markets nearing smartphone saturation, the demand for low-cost computing in emerging markets continues to drive the smartphone market forward.

By 2017, total smartphone shipments are expected to approach 1.7bn units, resulting in a compound annual growth rate (CAGR) of 18.4% from 2013 to 2017.

A number of trends co-exist in the global smartphone market, but none have more of an affect on driving market growth than the steady decline in average selling prices (ASPs). Android has enabled a number of new manufacturers to enter the smartphone market supported by a variety of turnkey processing solutions. Many of these handset vendors have focused on low-cost devices as a way to build brand awareness.

In 2013, IDC expects smartphone ASPs to be $337, down 12.8% from $387 in 2012. This trend will continue in the years to come and IDC expects smartphone ASPs to gradually drop to $265 by 2017.

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