Acer Middle East names new MEA VP

David Drummond takes over from Amin Mortazavi as the new VP for MEA region

Tags: Acer Computer Middle EastAcer Incorporated
  • E-Mail
Acer Middle East names new MEA VP Channel partners in the region are hoping that the appointment of Drummond will bring stability to Acer's Middle East business.
By  Manda Banda Published  November 25, 2013

Following the departure of Amin Mortazavi and Ali Nemati, who stepped down from their positions as vice president Middle East and Africa (MEA) and general manager at Acer Middle East respectively, the PC manufacturer has announced the appointment of David Drummond as the new vice president for the MEA region.

The announcement will see Drummond continue as country manager for Acer Southern Africa whilst taking on the roles and responsibilities of Acer MEA vice president.

In addition to Drummond's appointment, a new business structure has been formulated and will see the PC maker have one product business unit and multiple channel teams to address the different regions in the MEA market. "Under the new alignment, we have a sales team managing UAE and Gulf, a team for KSA, a team for Egypt and Levant region, a team for Francophone Africa and a unit for Anglophone Africa," he said.

The company says it is now looking to introduce more competitive products with the existing PC, tablet and smartphone business and to stabilise its market share within the MEA region.

"Continuing on the success of the region is a challenge that both myself and my team are very much looking forward to," said Drummond. "Implementing Acer's business strategies to achieve business objectives, customer satisfaction and new business opportunities remain a priority and we will continue to drive a profitable and sustainable business."

Channel partners that spoke to Channel Middle East and requested anonymity, said they are hoping the appointment of Drummond as the new MEA vice president will help to bring stability at Acer's Middle East operation, following a string of senior management changes that have characterised its regional operations in the last three years.

Last month, J.T Wang, chairman and CEO, and Jim Wong, corporate president stepped down in light of the company's recent performance but will remain with Acer as advisors to ensure a smooth transition and transfer of the management team and to help the company back to stability. In their place Acer announced that its Board of Directors has elected the company founder, Stan Shih, as chairman and interim corporate president.

Drummond makes his second return to Acer's South Africa operation having led the company as country manager, Southern Africa from 2003 to 2007. In October 2013, Drummond rejoined the company in the role of country manager for Acer Southern Africa.

Senior executive changes have typified Acer Middle East's operation in the last three years, highlighting the nature of challenges the vendor has faced in the region.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code