Apple acquires 3D-sensor tech firm

Motion-capture specialist PrimeSense known for work on Xbox Kinect system

Tags: Apple IncorporatedMergers and acquisitionsUSA
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Apple acquires 3D-sensor tech firm An Apple spokesperson refused to be drawn on what the company’s plans for its new property might be. (Getty Images)
By  Stephen McBride Published  November 25, 2013

Apple Inc has confirmed its $360m acquisition of PrimeSense, a company specialising in 3D-sensor technology, according to a report by AllThingsD.

PrimeSense was closely involved with Microsoft Corp's development of the first generation of Kinect devices, accessories for the Xbox gaming platform that allowed the sensing of player movement as user input.

An Apple spokesperson refused to be drawn on what the company's plans for its new property might be, but some of PrimeSense's smaller sensor models are reportedly suitable for Apple's mobile devices.

While Apple's smartphone shipment volumes continue to grow, its market share is slipping and market leader Samsung has beat Cupertino to the punch on both a curved handset product (the Galaxy Round) and wearable computing device (the Galaxy Gear); Samsung is also catching up in the tablet PC category. Apple's next trick will need all the pizzazz it can muster to gain ground on its mobility rival.

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