FDC, TP-Link partner for Middle East region

Distributor to provide partners with SOHO and SMB networking array

Tags: FDC International FZETP-LINK (www.tp-link.com/en/‎)
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FDC, TP-Link partner for Middle East region FDC's Praveen (left) shakes hands with TP-Link's Liang after signing the deal.
By  Manda Banda Published  November 24, 2013

Dubai-based regional distributor FDC International FZE has signed a distribution deal with China-based networking solutions vendor TP-Link.

Under the deal, which FDC says is part of a wider strategy to cement its position in the Middle East value-added distribution segment, the distributor will supply the regional channel with the vendor's networking solutions for the SOHO and SMB market.

TP-Link Middle East FZE says through the alliance with FDC, consumers in the region will now have access to the company's networking portfolio.

"TP-Link believes that the Middle East market is one of the fastest growing regions worldwide for the networking industry. Our cooperation with FDC is a step forward for us to ensure that quality products with the best features reach end-users," said Denny Liang, general manager, TP-Link Middle East FZE.

Liang added that the deal will play a pivotal part in cementing the relationship with FDC and will ensure the company continues to offer a variety of products to the regional channel.

Ram Praveen, business unit manager, ProValue Division, FDC International FZE, said: "By signing the agreement with TP-Link, FDC is entering the networking segment, which is growing at a rapid pace. We will look forward to further strengthening the brand as one of the market leaders in the SMB segment. I am confident that our strong presence in Middle East market will benefit the brand's growth along with the dedicated focus we give all brands that we work with. We would like to thank TP-Link's management for trusting us with their brand."

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