Get to know: Jihad Y. Youssef

I admire Apple and Samsung because they have done a tremendous job in helping to change and influence the IT industry.

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Get to know: Jihad Y. Youssef Youssef has spent over 13 years working in the regional IT sector.
By  Manda Banda Published  December 8, 2013

I admire Apple and Samsung because they have done a tremendous job in helping to change and influence the IT industry.

Jihad Y. Youssef, General Manager, S&M – MEA, Promate Technologies

What’s your career history to date? How did you end up working in Dubai?

I came to Dubai back in 1993 and kick started my career in the travel industry. I worked in this sector for eight years. In 2002, I joined Genius Computer Technology as the sales director and one of my many responsibilities was to develop the MEA region. In 2005, I was promoted to the position of GM, a position I held until recently when I joined Promate.

If you could improve one thing about the channel business what would it be?

Promate is a lifestyle IT brand and is made for retail. We also cater to the channel market and support our partners relentlessly. Tackling price-related issues, improving product knowledge and awareness is a difficult task that requires one to constantly follow up with all the stakeholders in the channel, hence one needs to understand the entire market.

What product or technology should the channel watch out for this year?

Technology is always evolving rapidly in our industry and change is the only constant. This year we will see a new trend of business with more integration between commercial and lifestyle products such as the mobile devices, smart devices, smart medical gadgets and more devices that make our life easier.

What is your proudest career achievement to date?

During my 13 years in the IT industry, I have been able to achieve several business objectives. On a personal note, I consider winning the ‘Retail Business Development’ award as one of my proudest achievements to date. Another was to help my previous employer set-up distribution channels.

What is the best piece of advice you have been given?

I was once counseled that to succeed in IT, one has to clearly define the go-to-market policy. This was one of the best pieces of advice I got and I still use it today.

What is the biggest mistake you have ever made since working in the IT market?

In our business we don’t accept ‘big mistakes’ to happen because it costs us a lot in terms of time, money and business. Overcoming difficult situations is what makes one to succeed or fail in a job.

Which IT company, other than your own, do you most admire and why?

I admire Apple and Samsung because they have done a tremendous job in helping to change and influence our industry. Their innovations have opened the IT industry to a new era in lifestyle technology.

What is the biggest challenge facing the Middle East IT channel today?

There are several challenges including market instability, varied import and customs laws across the region and the channel’s reluctance not to put too much pressure on importation of fake products.

What do you like best about the company you work for?

The atmosphere at Promate is very energetic and as a ‘young’ company, it has a lot to offer its employees, channel partners and consumers alike. I like the fact that the company thrives on creativity and is devoted to finding solutions to the digital entertainment and personal computing demands.

What sort of interests do you have outside of work?

Spending quality time with family and friends is important for me. I love music, watching movies and doing off-road driving.

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