Growth phase

With volatility in some markets in the region, Nasmatel has continued to augment its SI business. The Oman-based SI is looking to diversify its business offerings.

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Growth phase Al Lawati says there is a lot of interest in managed services in ME.
By  Manda Banda Published  December 2, 2013

With volatility in some markets in the region, Nasmatel has continued to augment its SI business. The Oman-based SI is looking to diversify its business offerings. Ali Al Lawati, CEO, Nasmatel outlines the company’s expansion strategy for the region.

Having recently expanded its operations from Oman to now have a full-fledged subsidiary in Dubai, UAE, systems integration (SI) company Nasmatel is on a mission. The SI is looking to expand its operations to other markets across the Middle East. At the same time, the Oman headquartered company is looking to strengthen its industry vertical offerings while developing deeper domain expertise.

Ali Al Lawati, CEO, Nasmatel, said the company had initially operated only in Oman but has recently expanded to open an office in Dubai. Al Lawati said the goal is to ultimately operate in the MENA region and then globally. “Nasmatel as an IT solutions provider has a very wide and varied set of offerings. Technology areas such as data centre, IT systems infrastructure, telecoms and networking, audio visual systems, physical security and structured cabling are all core focus areas for us,” he said.

Al Lawati said because of such a diversified array of offerings, Nasmatel is able to cut across different industries such as oil and gas, government, banking and finance and the utility sector.

He said with the regional IT landscape in 2013 beginning to see deals being closed, Nasmatel is also preparing itself to seal a couple of deals.

Al Lawati said one area where there is a lot of interest is the managed security services. “There is a lot of interest in these services across the region. However, local regulations are proving to be quite prohibitive in helping managed security services to mature and be widely adopted in the region,” he said.

Al Lawati added that there is a lot apprehension that organisations’ security managers have raised in the region when it comes to these services. “We have a local partner whose core competency is providing managed services to the Middle East region. As an SI, Nasmatel is able to collaborate in delivering high valued services to the regional and local markets,” he said.

With vendors and value-added distributors encouraging their resellers partners to jump onto the services bandwagon, Al Lawati, said the company has benefited immensely from providing services and currently has offerings that cover the whole IT lifecycle which ideally begins from early conceptual design, front-end engineering, supply and installation, commissioning and maintenance, and design improvements. He said the company has both in-house capabilities and strategic partners to provide professional consultancy services to various industry verticals.

“One such strategic partner is TechXact, which provides professional consulting services for data centre technologies. For service delivery, Nasmatel has engineers certified in each of their disciplines such Cisco Certified Internetworking Experts (CCIEs), Infocomm certified CTS Audio Visual experts, to telecoms experts.

With vendor expertise and competencies (certifications) that include Cisco Silver Certified partner which include advanced echnology specialisations in Routing and Switching, Unified Computing, Telepresence Express and Advanced Data Centre Architecture specialisation, Nasmatel has one of the most comprehensive Cisco certification credentials on board.

Al Lawati said Nasmatel also delivers cabling solutions from Siemon and several audio visual solutions such as Cyviz, Crestron, Samsung and Biamp. “We are Platinum partner for Extron Electronics. Our personnel are all trained, experienced and certified in both branded solutions offerings as well as industry best practises,” he said.

Aside from the solid certifications, Nasmatel has, Al Lawati said skilled resources are always a scarce commodity. “Finding the right resources is not just about find personnel with the right certifications and experience, it is as important as finding people that match the working environment. Competitive environments don’t make things easier. Professionals consider monetary benefits foremost however that is not the only criteria for staying on. Factors such as company benefits, career development and a conducive working environment make a compelling case to stick around,” he explained.

As Nasmatel looks to strengthen and grow its business in the core competencies which include IT Compute and Storage Systems, Telecommunications and Networking Infrastructures, Audio Visual Technologies, and Data Centre and Structured Cabling, Al Lawati said majority of growth will come from audio visual solutions as these offerings have proven to be quite consistent for the past couple of years.

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