Low-end storage shows continued growth

Personal and entry-level storage market sees 2.9% YoY growth, according to IDC

Tags: International Data Corporation
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Low-end storage shows continued growth The PELS market saw 18.6m units shipped in the third quarter of 2013.
By  ITP.net Staff Writer Published  November 17, 2013

The worldwide personal and entry-level storage (PELS) market grew 2.9%, year on year, with 18.6m units shipped in the third quarter of 2013, according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker.

Shipment values were down, year on year, declining 1.2% to $1.7bn.

"The third quarter of 2013 brought continued shipment growth for the personal and entry-level storage market despite comparison with the strong quarter a year ago," said Liz Conner, research manager, Storage Systems.

"In 2012 the third quarter showed very strong growth as the PELS market went into recovery mode after the Thailand floods and resulting hard disk drive (HDD) shortage. The fact that the PELS market was able to build upon this, and show [year-on-year] growth points to the demand for PELS storage and the success vendors have had with newer products, such as higher-speed interfaces, home NAS, portable drives, and business class products."

HDD vendors continue to increase share in PELS units shipped, gaining 1.8 points, year on year, to grow to 74.5% market share. However the entry-level storage market continues to be dominated by the mainstream non-HDD vendors with 68.0% unit shipment market share, down 6.7 points year on year.

Market highlights

The entry-level storage market experienced a decline in unit shipments, falling 9.7%, year on year, based primarily on the 4-bay market. However, the entry-level market saw strong growth in the higher-bay devices (6, 8, and 12 bays), which saw units shipped grow 11.1%, year on year.

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