Eaton sets up new regional headquarters

Power management solutions vendor opens manufacturing facility in Dubai

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Eaton sets up new regional headquarters Cutler says the plan is to establish Eaton as one of the premier power management solutions vendors in the region.
By  Manda Banda Published  November 17, 2013

Power management solutions company Eaton has announced it has invested $6m in the development of a new state-of-the-art manufacturing hub and Middle East regional headquarters.

The opening of Eaton's new regional headquarters follows the acquisition of Cooper Industries, completed in November 2012, which significantly increased the breadth of the company's electrical product portfolio, globally and across the Middle East.

Eaton said the new manufacturing facility is located in Dubai's Jebel Ali Free Zone (JAFZA), was officially opened recently by its chairman and CEO Alexander M. Cutler at a ceremony attended by its 160 Dubai-based employees. According to the company, the Dubai facility will also be home to Eaton's regional front-end and support functions including sales, marketing, human resources, supply chain and finance.

The company said the new regional headquarters will play a central role in driving Eaton's ambitious plan to increase Middle East revenues to $800m by 2015.

"Eaton has been in the Middle East for four decades and the opening of this new facility marks the beginning of a new and exciting chapter in the company's growth story in this vibrant region," said Cutler. "Our vision is to establish Eaton as one of the premier power management solutions companies in the Middle East and we are investing heavily to support rapid growth in annual revenues to $800 million by 2015."

"Our new manufacturing capacity will play a critical role in ensuring Eaton can efficiently deliver local solutions to local customers," said Eaton's Middle East general manager, Frank Ackland. "With strong capabilities across energy, utilities and construction, further enhanced by the acquisition of Cooper, we are gearing up for accelerated growth in 2014 and beyond."

Eaton has operated in the Middle East for more than four decades, contributing to the development of the region's infrastructure with power management solutions that include legacy brands Westinghouse, BILL, MEM, Cutler-Hammer, Powerware and Moeller.

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