Samsung Knox pushes new partner programme

Vendor moves to make Android OS security readily accessible to enterprises and consumers

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Samsung Knox pushes new partner programme Samsung Knox is looking to expand its partner programme globally.
By  Manda Banda Published  November 14, 2013

Samsung Knox, a division of Samsung and creator of an enterprise security-grade solution for the Android operating system, has officially launched its multi-tiered partner programme and made it available to solution providers worldwide.

Samsung originally announced the availability of Samsung Knox for use by enterprises earlier this year. Following the launch in February at Mobile World Congress 2013, Samsung Knox is chipping away at the notion that Android is not and will never be enterprise ready.

Samsung Knox is an end-to-end solution that provides security hardening from the hardware through the application layer. Samsung Knox implements a concept called "container" that is a separate secure execution environment for a set of pre-screened applications to run and store data. According to the company, applications running outside the container have only limited access to the data stored inside the container where security is enforced by system-level protection of Samsung Knox.

The company has also extended its security features to enable consumers to activate the container without involving the IT department and store important personal data inside the container.

"Samsung Knox represents Samsung's strong commitment towards making its devices BYOD-ready with the necessary security and feature enhancements," said Dr Injong Rhee, senior vice president, Knox Business Group, Samsung Electronics. "We are delighted to see Samsung Knox provide advanced data and privacy protection for both enterprises and consumers. The availability of Samsung Knox to consumers will accelerate the adoption of Samsung devices for BYOD as professional consumers (prosumers) can now readily experience Samsung Knox with ease at no cost."

Lauren Robinette, who works in business development at Samsung Mobile B2B consulting, said: "You can't avoid that Android is going to be a solution of choice for consumers. Figuring out how to handle it will be in the hands of channel partners."

According to Robinette, Samsung Knox is looking to "aggressively" expand its partner programme.

In order to speed up the channel ecosystem building process, the company is waiving its minimum partner requirements for at least the first six months of partner recruitment, which officially kicked off at the start of this month.

Benefits of the Samsung Knox partner programme are divided into three tiers: Silver, Gold and Platinum. Entry-level partners, or Silver, gain access to a variety of information and surveys and are able to utilise the Samsung Knox Partner Portal and leverage the Samsung Knox Partner Logo.

The Gold-level tier adds eligibility for opportunity registration, 'Not For Resale Product' licenses, extra online training and assessments to the list of partner perks, as well as access to marketing development funds and partner events.

Platinum partners can also take advantage of free sales tools, an awards and advisory programme, 24-hour technical support, and product and programme certifications.

Requirements for an entry-level partnership consist of a registration form, acceptance into the programme and a partner profile. A Platinum-level partnership, meanwhile, requires a minimum quarterly revenue target of $125,000, a variety of sales and support training and a minimum of three Samsung Knox Technical Specialist Accreditations.

Robinette said Samsung Knox expects to add five to 10 partners per country in the next two to six months. United States and Europe will be the strongest geographic areas out the gate, Robinette said.

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