Large organisations can save $3m through better backup, says EMC

Study of EMC customers shows savings in Opex, staff productivity through using modern storage solutions

Tags: Data recoveryDeduplicationEMC CorporationIDC Middle East and Africa
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Large organisations can save $3m through better backup, says EMC Modern storage solutions can deliver many benefits over tape solutions, says Richmany.
By  Mark Sutton Published  November 6, 2013

Switching to advanced solutions for backup and recovery can save larger organisations almost $3m per year, according to a new study of EMC customers in the Middle East.

According to the IDC study, of nine of leading EMC customers in the Middle East and Turkey, deploying modern, consolidated backup systems and data de-de-duplication can result in a wide range of benefits.

The in-depth study looked at nine companies in sectors including telecoms, banking and finance, which had installed EMC backup and recovery solutions including Data Domain, Avamar de-duplication and NetWorker.

By eliminating silos of backup, replacing tape with hard drive based systems, and integrating and de-duplicating sources of data, the organisations were able to reduce storage requirements, increase efficiency and drastically improve reliability. The organisations in the study had an average of 2,000 users with 1.8 petabytes of data each.

Fady Richmany, senior regional director, EMC Backup Recovery Systems Division, Turkey, Eastern Europe, Africa and Middle East, said that with increasing volumes of data, companies are struggling to backup their data, investing more and more in storage tapes and spending more time administering backups.

"With the growth of information, there are a lot of challenges to contain the backup. With 35% growth of data per year, and backing up to traditional media, the backup is taking longer and longer. For those organisations to back up 1.8PB in the traditional way, might take them 18 hours, even over 1 day," he said.

"They need to find a way to contain that backup nightmare. The whole idea of data protection architecture and intelligent devices is to be able to cut down the number of hours of the backup, and to be able to recover instantly."

Many companies did not account for tape in capital expenditure, and didn't realize the amount being spent on tape, Richmany added. On average, the companies in the study saved $600,000 per year by replacing tape storage with drive-based systems. At the same time, they could also save as much as $900,000 per year in backup storage costs, and reduce storage requirements by as much as 86% through the use of de-duplication. Organisations could also see $730,000 saved in IT staff productivity and $533,000 saved in end user productivity through reducing waiting time to restore data.

Time to manage backup IT was reduced 75%, restore times were 88% less, down from an average nine hours to one, while recovery rates reached 100%, compared to 40% previously

Megha Kumar, research manager for Software, IDC Middle East, Africa and Turkey, said that a lot of investment in advanced backup in the organisations in the study was driven by governance requirements and a desire to optimise IT resources.

"You would be surprised that a lot of the customers, when I asked them what prompted them to move to an advanced backup solution, believe it or not, cost was the third most important thing for them. For them, the two most important things was they needed productivity to improve, they needed to ensure that they were doing more with their IT staff than just having that person sit and ensure that backup was taking place," she said.

"Secondly was to ensure that business was benefiting from it, and they were adhering to governance and mandates. Take for example financial institutions, if they did not ensure that backup was taking place, they would incur fines, so now the pressure is on the IT department to ensure that the business also manages to put forward a good face on regulation, and also to not incur fines."

Aamir Saleem, systems engineering manager for EMC's Backup and Recovery Division Middle East, added that governance was driving company leadership to question whether IT was able to meet backup levels they need

"Among the drivers we can see savings, optimization, but more so these days, governance is playing a key role. People want to have a secure environment, and they want to know what is going on in that environment. It applies a lot to backup recovery. Becoming a key player now is C-level visibility. Are the C-level executives in a company comfortable with the amount of information that is being shared with them? Previously, no, but they didn't care so much, because governance was not in play. Now governance is in play, and the C-level are forced to be aware, and this approach gives them the visibility which was not there before that."

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